Crown Paints is bringing new products, colours and
innovations from all of its retail brands to this year's
show. Visitors will see updates and launches from Crown,
Berger, Sadolin and Sandtex. Crown Paints marketing controller, Liz
Hickson, said, "Crown is delighted to be exhibiting at the Totally
DIY Show, as it is a pivotal exhibition in our calendar and one
that is key for developing business in the influential independent
sector.
"We pride ourselves on developing new and innovative ranges that
meet the high demands of our loyal customer base, and are looking
forward to showcasing all of these developments at the
event."
CROWN
Following a very positive 2009, in which Crown achieved extremely
positive sales performance, the company is proud to offer Totally
DIY visitors an exclusive first look at Crown's pioneering
earthbalance® range, a new Feature Wall colour collection,
directional trends predictions for 2010, new inspirational colour
guide photography and an interactive and retrospective look back at
the most popular colour choices of the last decade.
earthbalance®
This new range offers paint with reduced environmental
impact. It contains 22% lower embodied carbon content* and is
a 99% solvent free Breatheasy® formulation. It is also manufactured
in the UK, with 56% recycled steel pack content that is 100%
recyclable. The range boasts 24 colours available in a 2.5 litre
pack size, and 10 colours available in a 5 litre pack size.
Sally Heppenstall, marketing manager for Crown comments, "At Crown
we take our responsibility to the environment very seriously, and
the development of our earthbalance® range is a testament to this.
We are also working with The CarbonNeutral Company to offset carbon
emissions arising from the manufacture and distribution of every
can of earthbalance®."
Feature Wall Collection
The new Feature Wall collection will be debuting at the show.
Comprising of 6 bold new colours available in a practical 1.25
litre pack, the collection is ideal for homeowners looking to
experiment with an on trend feature walls to coordinate perfectly
with Crown's matt & silk colour collection.
Crown Trends
Every year, Crown pools together a team of creative individuals
with a passion for colour to compile their annual trends
predictions. This year, the Crown Trends panel have once again
expertly envisaged the themes and colours that they believe will be
important to interior styling throughout 2010. Visitors to the show
will be able to see the results first hand, as the stunning new
Crown Trends 2010 photography will be featured.
Colour Guide Photography
Uniquely styled by celebrated stylist Abigail Edwards, the new
colour guide photography is bright, bold and certain to inspire the
nation to be more confident with their colour choices throughout
2010.
Colour of the Decade
Every decade has a colour that defines the era in terms of interior
styling and the Noughties were no exception. With the decade now
complete, Crown has revealed the paint colour that proved the most
popular over the past ten years, was Chocolate Comtesse®. Visit
Crown's stand to see why Chocolate Comtesse® became the most
popular colour of the last ten years and to see what the next
decade has in store.
SADOLIN
Sadolin will be showcasing its comprehensive range of products for
on the home, in the home and in the garden. On the home features
the hero woodstain products of Classic and Extra complete with one
coat, quick dry and clear coat solutions. The in the home offering
provides solutions for all indoor wood, whether you're looking for
a varnish or a more natural oil. Finally to the garden, where
Sadolin offers products for decking, furniture, and fencing.
Sadolin products are at the forefront of technology offering unique
benefits and superior performance characteristics, whilst enhancing
the natural beauty of the wood and delivering a great user
experience. This is reflected in the Sadolin brand achieving a
sales value growth of 8.5% in 2009*.
SANDTEX
As the number one brand leader in masonry, Sandtex delivers the
largest ready mixed colour palette ensuring customers have the
widest choice available in an instant. Sandtex provides a
comprehensive product offering including masonry, trim, fillers,
U-PVC cleaner and restorer, so whatever the task Sandtex can
provide the full solution. Visit the Sandtex area to see why they
remain at the forefront of the masonry industry achieving a sales
value growth of 40%**.
BERGER
This year, Berger is 250 years old, and to mark this impressive
milestone, it will be proudly displaying its compact range of
quality interior and exterior product. Exclusive to DIY
Independents, Berger invites visitors to Totally DIY to join them
in celebrating their unparalleled heritage in offering practical
solutions to the smaller retailer.
With a solid reputation for quality, reliable service and
innovation, Crown Paints continues to provide the UK retail DIY
market with ranges and products developed from consumer insight.
Visit Hall 10, stand F11 to find out more about the exciting
innovations Crown Paints has to offer for 2010.
* When compared to our benchmark formulation
**source: GKK DIY Tracker (Multiples) Vol Jan-Nov 09
